by BreezeMaxWeb | Aug 1, 2016 | Uncategorized
The growing importance of RM has directed the attention of many marketing researchers to the concept of trust, which has long been of interest to several other disciplines including human resource management, communication and law. In the business-to-business sector,... by BreezeMaxWeb | Jul 1, 2016 | Uncategorized
Not only are there differences over the definition of relationship strength, but also about its antecedents, elements and consequences. For example, Patterson and Smith (2001) and Bove and Johnson (2000) suggest that relationship commitment arises indirectly from... by BreezeMaxWeb | Jun 1, 2016 | Uncategorized
Critics of service quality and satisfaction monitoring generally advocate the monitoring of loyalty or repeat purchases (e.g. Reichheld et al., 2000). Loyalty has two important advantages – it measures behaviour, or conative attitudes, and it can be derived from... by BreezeMaxWeb | May 1, 2016 | Uncategorized
Clearly, the financial benefits arising from a relationship will be of prime importance to the RM manager. The concern here is more with performance than with diagnosis – most of the financial measures serve as an indicator of the contribution made by a specific... by BreezeMaxWeb | Apr 1, 2016 | Uncategorized
The importance of communication Marketing communications are clearly central to RM. Duncan and Moriarty (1998), for example, argue that trust and commitment are products of communication, concluding that ‘Relationships…are impossible without...
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