by BreezeMaxWeb | Mar 1, 2016 | Uncategorized
Neglecting existing relationships is a common mistake. Although the maintenance of mature relationships often requires fewer resources than initiating and developing new ones, they are clearly critical to the success of RM strategy, since this stage represents the... by BreezeMaxWeb | Feb 1, 2016 | Uncategorized
Satisfaction and loyalty Attempting to satisfy customers is a necessary first step in building customer loyalty, but that is only a start. It is now generally agreed that satisfaction alone does not necessarily lead to loyalty, and that satisfaction indices are not a... by BreezeMaxWeb | Jan 1, 2016 | Uncategorized
We’ve seen that a brand is what ties an insight and its name together, but although we think and communicate verbally, we orient ourselves in our surroundings primarily by visual means. So beyond the name, a brand identity requires a visual system, beginning... by BreezeMaxWeb | Dec 1, 2015 | Uncategorized
Many brands aspire to “catching” a customer for life. Especially for services, it costs far more to acquire a new customer than to keep an existing one: you need to advertise, rent shops, spend time explaining your services, give away free trials, and so... by BreezeMaxWeb | Nov 1, 2015 | Uncategorized
Advertising agencies have known for years that one of the best ways to sell a brand is to position it as a vital part of a lifestyle that customers aspire to. Every society can be broken down into segments, or so the theory goes, and the defining characteristics of...
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