Measuring Satisfaction

Customer satisfaction Satisfaction is an emotional state arising from the favorable disconfirmation of expectations. The link between satisfaction and loyalty has received a great deal of attention from theorists. Heskett et ah (1994) claim that satisfaction is one of...

Graphic Motifs, Part 1

One of the weapons graphic designers use to support the wholeness and harmony of a visual identity is the addition of an extra graphic motif. A frame, an area of color, or an unusual layout grid can all work to boost recognition and reinforce the memory of that brand....