by BreezeMaxWeb | Feb 1, 2019 | Uncategorized
Marketing strategy Strategy is frequently defined as the means by which objectives are achieved. Although this definition is technically accurate, it throws little light on the nature of strategy. In this text, strategy is taken to mean a set of constantly evolving... by BreezeMaxWeb | Jan 1, 2019 | Uncategorized
Planning, strategy and management There is considerable variation in the definitions of planning, both explicit and assumed, offered in the marketing literature. The term is often used interchangeably with those of strategy and management and is usually prefaced by... by BreezeMaxWeb | Dec 1, 2018 | Uncategorized
A number of writers have noted that business relationships also follow distinct phases as the relationship develops over time. The common themes in these works suggest that the relationship life cycle has at least four distinct stages, each requiring different actions... by BreezeMaxWeb | Nov 1, 2018 | Uncategorized
Given its emphasis on customer retention, the analysis of current customers plays a central role in the relationship planning process. Traditional marketing techniques advocate the application of segmentation techniques in order to analyze current and potential... by BreezeMaxWeb | Oct 1, 2018 | Uncategorized
With the developments in the management of corporate structure, many theorists (e.g. Gummesson, 1996) believe that the traditional concept of structure should be abandoned, and organizations should be viewed as a network. The network is flexible, so that the business...
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