by BreezeMaxWeb | Oct 1, 2015 | Uncategorized
Internal RM as knowledge renewal Ballantyne (2000) argues that the common denominator in all approaches to IM is knowledge renewal – that is, the generation and circulation of new knowledge – and states that there is a clear distinction between internal... by BreezeMaxWeb | Sep 1, 2015 | Uncategorized
Internal marketing as a social process Varey and Lewis (1999) argue for a broader definition of internal marketing. They suggest that the authors identified above tend to present internal marketing as ‘simply persuasion of staff to a management determined... by BreezeMaxWeb | Aug 1, 2015 | Uncategorized
Employees as customers It has long been recognized that marketing cannot be exclusively concerned with issues external to the organization. The implementation of any change, such as the move to a RM approach, must be supported by corresponding changes within the... by BreezeMaxWeb | Jul 1, 2015 | Uncategorized
For service brands, the people who interact directly with customers are the key to building the right brand experience. People are the “fifth P” (after product, place, promotion, and price) that determines the line between products and services. A product,... by BreezeMaxWeb | Jun 1, 2015 | Uncategorized
“When you are armed with a powerful insight, the ideas never stop flowing,” writes Phil Dusenberry, former chairman of BBDO North America, in his 2005 memoir Then We Set His Hair on Fire (the book title refers to the infamous accident during the filming of...
Recent Comments