by BreezeMaxWeb | Nov 1, 2017 | Uncategorized
Services are intrinsically different from products in one crucial way. While a product is always the same—consumer products strive for consistency—a service depends on human performance for its delivery, and is therefore subject to all the vagaries of humans’... by BreezeMaxWeb | Oct 1, 2017 | Uncategorized
Objectives are the yardsticks by which the plan’s progress may be measured. They serve a number of key functions: Motivation: objectives provide an organization and its constituent departments a goal at which to aim. • Monitoring: progress towards a given... by BreezeMaxWeb | Sep 1, 2017 | Uncategorized
Relationship-level monitoring centres on three main areas: Relationship facilitators: those factors that contribute to the development of the strong, long-term relationship. Quality, trust and satisfaction are all prerequisites of customer loyalty, and so serve as... by BreezeMaxWeb | Aug 1, 2017 | Uncategorized
The marketer must therefore pay particular attention to issues or structure when implementing RM programmes. The following give examples of strategies and tactics that can be employed. It should be recognized that whilst a fundamental rethink of the organizational... by BreezeMaxWeb | Jul 1, 2017 | Uncategorized
Product design concerns both functionality and aesthetics. With a few notable exceptions, it often seems as though manufacturers have neglected one in favor of the other; few products score well on both. The idea of combining great design and great function seems to...
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