by BreezeMaxWeb | Sep 1, 2018 | Uncategorized
Gronroos identifies two separate processes: the planned communication process is the deliberate delivery of planned messages and receipt of responses, whilst the interaction process consists of the customer giving and receiving messages through the consumption... by BreezeMaxWeb | Aug 1, 2018 | Uncategorized
In defence of structure Structure is defined as the allocation of authority, responsibility and resources within an organization. The subject of organizational structure is somewhat unfashionable amongst the academic community. The trend in industry at present is... by BreezeMaxWeb | Jul 1, 2018 | Uncategorized
We’ve seen what producers do in their struggle to define the meaning and promise of the brand relationship. But what can customers do? Do brands rule consumers, or vice versa? A customer’s first option is apathy. “Just ignore it.” Sellers have... by BreezeMaxWeb | Jun 1, 2018 | Uncategorized
Simplifying the service offer Lack of clarity regarding the benefits received from the supplier, the conditions of use or the terms of payment will increase the risk perceived by the customer. For example, Berry and Yadav (1996) claim that flat fee pricing increases... by BreezeMaxWeb | May 1, 2018 | Uncategorized
RM is a strategy in itself, and one that affords little scope for the organization to follow a predetermined strategic direction. Having decided on its strategic partners, the way in which the organization develops its resources, product range and skills will emerge...
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