by BreezeMaxWeb | Jul 1, 2019 | Uncategorized
A brand consists of a single insight or idea in the customer’s mind, wedded to a sign—a name and symbol—that serves as a convenient shorthand for that idea. Trouble may arise if two or more ideas (products or services) share the same name or symbol. Apple... by BreezeMaxWeb | Jun 1, 2019 | Uncategorized
Humanistic approaches to TQM Humanistic approaches regard the key challenge of TQM to be the creation of a quality culture in which staff use their own initiative and judgement to deliver a quality product, rather than adhering slavishly to predetermined quality... by BreezeMaxWeb | May 1, 2019 | Uncategorized
Reliability Having defined the product, the next stage of the TQM process is to develop processes that ensure that production consistently meets the quality specification. The quality specification is used to determine the format of production processes or service... by BreezeMaxWeb | Apr 1, 2019 | Uncategorized
The importance of organizational systems to RM cannot be overstated – Gronroos (1996) argues that one of the three key strategic implications of RM is the adoption of a process perspective. The development of a customer’s trust in a supplier requires the... by BreezeMaxWeb | Mar 1, 2019 | Uncategorized
The purpose of the situation analysis, also known as the strategic audit, is to answer the question: Where are we now? This involves the detailed analysis of the organization and its environment. A comprehensive analysis commonly involves the following elements: The...
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