by BreezeMaxWeb | Oct 1, 2013 | Uncategorized
Every brand can be anthropomorphized to a certain degree. That doesn’t mean every brand needs a little mascot character with big eyes and a funny name; it means that at the heart of every brand is a set of characteristics, akin to a human personality, that... by BreezeMaxWeb | Sep 1, 2013 | Uncategorized
The practice of branding is a distillation of activities that were first developed during the nineteenth and twentieth centuries as marketing, advertising, public relations, graphic design (once called commercial art), and corporate identity. These intertwined areas... by BreezeMaxWeb | Aug 1, 2013 | Uncategorized
The world changed rather dramatically toward the end of the twentieth century. The end of Soviet communism; the advent of the World Wide Web; an economic boom across Asia; the unification of Europe; investment in fiber-optic and wireless networks; the success of... by BreezeMaxWeb | Jul 1, 2013 | Uncategorized
A logo is not a brand, a name is not a brand, nor is a product design, a package design, a visual identity, an advertising jingle, or a shopping experience. These things are all merely the tangible aspects of a complex sign system whose goal is to put an... by BreezeMaxWeb | Jun 1, 2013 | Uncategorized
In branding, there are several issues to consider concerning color. First, you need to master the physical aspects of color, which mostly have to do with graphic design: boldness, dynamic tension, legibility, and so on. Second, you need to consider how colors (and...
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